SIR Feature Optimizersm
The SIR Feature Optimizersm is an ideal resource tool to test and refine existing and new products and services. This research tool promotes insight of:
- The benefit/feature mix that makes your product most attractive. This includes the components of the product that will have the broadest appeal.
- A ranking of importance for individual product benefits and features. Unlike other studies where product features are rated individually, here the rating is based on the whole product. This more closely mimics the way consumers actually select products, allowing for subtleties to emerge as consumers subconsciously make their usual trade-offs. Price, for example, may be less important when coupled with benefits. Benefits that add little to the appeal of the product are revealed so they can be safely eliminated, reducing your costs.
- Combinations of features that cluster together. These clusters, or essential factors, can help in understanding the various markets for the product. This helps with future targeting, in terms of both ideal audience and what message is sent.
- The degree to which the product features explain its appeal. It is possible that there is something outside the product that is making it more, or less, appealing. While this will not tell us what that may be, it will indicate that we may not fully understand what consumers see as important to the product.
- A predictive model that our clients can use to make product decisions. This allows us to gauge the impact of incrementally adding or subtracting product features. For example, what would the impact be of raising a price by $1, $2, or more, with or without simultaneously adding a benefit?
The results from the SIR Feature Optimizersm can be cross-tabulated by other data in the study (whether standard demographics, product usage, or an evaluation question such as level of satisfaction). This allows us to compare and contrast the findings between various groups of interest.
|
 |
