Our Services
While each and every assignment
is custom tailored, our marketing research expertise is usually focused
on one of the following marketing areas:
- Market Development:
- Analyze Product Features and Benefits
- Evaluate Competitive Offerings & Positioning
- Assess Consumer Predisposition
- Identify Consumer Needs, Motivations, and Barriers
- Determine Purchase Demographics and Usage Incidence
- Identify Demographic Breakdown Analysis of Customers vs.
Non-Customers
- Measure Share of the Market, Mind, and Wallet
- Customer & Target Market Segmentation:
- Measure Size and Characteristics of Existing
& Potential Segments
- Identify Opportunity Segments Including "Early Adopters"
and "Most Likely to Buy"
- Identify Price Expectations and Price Sensitivity
- Product & Service Development:
- Gauge Market Reaction to Proposed Product Changes
- Evaluate Likelihood and Degree of Customer Defections
- Measure Potential for Brand Cannibalization
- Evaluate Product Prototypes or Entries into Test Markets
- Determine Strengths & Weaknesses Prior to Product
Introduction
- Measure Likely Impact on Markets or Existing Products
- Identify gaps in the Market
- Positioning & Brand Development:
- Identify Category Drivers
- Formulate Brand Positioning Platforms
- Assess & Craft Brand Architecture and Profile Brand Image
Drivers
- Track Brand Awareness
- Track Marketing Impact and ROI:
- Pre and Post Testing of Awareness, Familiarity,
and Purchase Intention
- Measure Attitudinal Changes
- Calculate Advertising Impact
- Estimate Marketing ROI
- Set up Performance-driven Marketing Dashboards
- Audit Website Performance:
- Evaluate Customer Loyalty and Retention Content
- Determine Ease-of-Use and Responsiveness
- Measure Transparency & Accountability
- Develop Integration and Communication
- Design Layout/Composition
- Prepare Search Engine Placement
- Assess Employee & Customer Satisfaction:
- Evaluate Customer and Employee Satisfaction
- Model Satisfaction Drivers
- Calculate Net Promoter Scores
We do everything in-house to ensure maximum quality control and fast response to meet our clients' needs. Our in-house research services include:
- Project Management: A seasoned project director leads every project and handles all client contact.
- Project Design: Our team crafts the appropriate technique to maximize the available research budget.
- Sample & Questionnaire/Interview Guide Design: We formulate the survey instrument and sample design.
- Data Collection: We have in-house resources for telephone, online, mail, and in-person interviews. For large-scale fieldwork interviewing projects that benefit from economies of scale, we turn to proven domestic call center partners.
- Data Management: We have an in-house data processing department that handles data set management, data weighting, and tabulation generation.
- Data Processing: Our in-house capabilities also include data entry and open-ended response cleaning and coding. This capability is another important advantage we offer clients. The industry practice is to use software or to outsource coding of open-ended responses.
- Data Analysis: Our in-house capabilities include all forms of data analysis work.
- Reporting: Our reports are delivered as either PowerPoint decks or Word documents, both written for busy managers with little time for "researchese," and both include related research-inspired actions.
- Presentations: We present from boardrooms to large shareholder events.
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