John W. Martin
President & CEO
John is the President & CEO of SIR.
John is responsible for
SIR's strategic initiatives such as the SIR Boomer Project. The SIR
Boomer Project is a marketing think-tank that explores how Baby Boomers
relate to the media and advertising messages directed at them. Having
conducted over 50 research studies for AARP and thousands of studies
for other businesses and associations targeting the 50 plus market,
SIR's researchers had a keen appreciation of the Boomer segment. The
SIR Boomer Project builds on this experience base through SIR's national
ongoing quarterly tracking studies. SIR Boomer Project findings are
shared with SIR's clients to help them fine tune their marketing communication
programs -- how to appeal to "boomer sensibilities." The
SIR Boomer Project has appeared in the Washington Post, L.A. Times,
Chicago Tribune, Money Magazine, BusinessWeek, Newsweek, the NBC Nightly
News, CBS Evening News, MSNBC, and many other national media outlets.
Prior to joining SIR, John led the marketing efforts of PBM Products, a $100 million consumer products company specializing in nutritional store brand and national brand product lines. While at PBM, John orchestrated new product launches and promotional programs with leading retailers including Wal-Mart, Target, Kroger, Albertson's, CVS, and dozens of other regional chains.
John began his career at Siddall, Matus & Coughter Advertising & Public Relations where as president he was responsible for client programs and new business development. John led the agency's work in healthcare, consumer products, and transportation demand management. Many of John's initiatives earned SMC American Marketing Association's (AMA) Effie Awards, for the most effective marketing campaigns in the country.
John received a master's of business administration from Virginia Commonwealth University in 1984 and graduated from Washington & Lee University with a bachelor's degree in economics in 1982.
John is often a featured speaker at marketing workshops and conferences around the country and has lectured on transportation demand management and consumer products marketing in Europe and Russia.
John is active in the Richmond community, as he is currently serves on the boards of the Richmond Memorial Health Foundation, the Medical College of Virginia Foundation, the Greater Richmond Chamber of Commerce, the Sustainable Transportation Initiative of Richmond (STIR), and the Older Dominion Partnership, Virginia’s age wave preparedness planning initiative. John enjoys fishing and spending time with his family.
|
