Elizabeth L. McLaughlin
EVP, Chief Operating Officer
As chief operating officer of SIR, Elizabeth oversees all facets of the firm's activities. These include the internal responsibilities of developing and implementing new research techniques and services, quality control and resource planning. They also include the external activities of working with new and continuing clients in the design and implementation of their research programs.
Prior to joining SIR, Elizabeth was vice president of sales for PBM Products, a $100 million consumer products company specializing in nutritional store brand and national brand product lines. Elizabeth led PBM's sales force in direct selling to the nation's top 25 retailers.
Previous to PBM, Elizabeth worked for several years with ALLTEL Corporation at the corporate level and in the field. At the corporate level, she served in the investor relations and corporate communications departments, and in the field in the regional marketing function for the Mid-Atlantic region.
Elizabeth is a native of Arkansas where she graduated from the University of Arkansas. She is a member of the American Marketing Association and active in her community through various civic leadership roles.
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