We share our research-inspired consumer insights whenever asked. Below is a sample of where we have been appearing in the news.
We also write an Op/Ed series called "Viva the Vital" which is running initially in the Richmond Times-Dispatch, a Media General property and
is now being syndicated across the country.
To read the articles click here.
April 3, 2008
Channel 12
Richmond, VA |
John Martin (SIR) and Shanika McClelland (GRTC) co-host GRTC’s Life in Motion. This show is the first of a 2-part series on the topic of understanding our older population: personality traits, maintaining vitality, outlook on life, transportation, and steps in getting prepared for growing older. Listen to the segment. (WMV, 28 min.) |
March 28 , 2008
Richmond Times-
Dispatch |
Hard Questions for Boomers -- John Martin, Southeastern Institute of Research, presents findings at the Older Dominion Project's March 27 Research Event. Two research studies were conducted of Virginia residents and business leaders who expect to live long and stay in their homes to the end. Read the article (PDF) |
December 11, 2007
Richmond Times-
Dispatch |
Virginia Boomers facing a crisis -- Expert says the Older Dominion Project aims to meet the health-care demands of an aging population at the project's December 10 kick-off event meeting. Read the article. (PDF) |
September 12, 2007
Washington Post |
Throwing the pitch toward a different target -- An interview with Matt Thornhill. "Once boomers hit about 50 and beyond...they are less interested in getting more stuff and more interested in having more experiences." Read the article. (PDF) |
July 25, 2007
Richmond Times-
Dispatch |
Top of the heap, not over the hill -- Boomers represent "500 pound canary" to two marketing experts. Read the article. (PDF) |
March 23, 2007
CBS6 Richmond, VA |
Transportation Solutions for Baby Boomers (part 2) -- John Martin, President & CEO of SIR interviewed on News 6 on transportation issues. Listen to the segment. (WMV) |
March 16, 2007
CBS6 Richmond, VA |
Transportation Challenges Facing Baby Boomers (part 1)
-- John Martin, President & CEO of SIR interviewed on News 6 on transportation issues. Listen to the segment. (WMV) |
November 18, 2006
Richmond Times-
Dispatch |
Expanded housing choices are sought
-- Elizabeth McLaughlin, chief operating officer of SIR spoke at the Greater Richmond Chamber's conference on workforce housing. Read the article. (PDF) |
November 13, 2006
Richmond Times-
Dispatch |
Smart Firms Will Learn How to Appeal to Over-50 Crowd --
The Boomer Project has delved deep into the boomer psyche and it's findings provide clues about what boomers will see from the business world as we grow older. Read the article. (PDF) |
November 6, 2006
Richmond Times-
Dispatch |
Would you know how to take the bus if you couldn't drive? --
John Martin, SIR's president & CEO spoke at the AARP Virginia Mobility Conference in Richmond, VA on transportation, mobility, and aging. Read the article. (PDF) |
October 24, 2006
Southeastern
Newspaper Association |
"The Boomer Opportunity: #1 Target for Newspapers" --
The 78 million people who make up the Baby Boomer generation should be the number one target audience that newspapers focus on, according to John W. Martin, co-founder of The Boomer Project and president/CEO of Southeastern Institute of Research, Richmond, Va. Read the article. (PDF) |
April 6, 2006
Richmond Times-
Dispatch |
67th Annual National Folk Festival in Richmond --
SIR poll finds 85 percent of the people who attended the 67th annual National Folk Festival in Richmond last October rated their experiences as very good, excellent, or outstanding. Read the article. (PDF) |
February 28, 2006
National TDM and
Telework Clearing-
House at UFC |
ACT Netconference on Boomers --
More than 200 people listened to John Martin and Matt Thornhill discuss the impact aging Baby Boomers will have on America's transportation system. Read the article. (PDF) |
January 4, 2006
Richmond Times-
Dispatch |
Employee Cost of Health Plans Vary -- SIR pays 100 percent of employee health benefits as health insurance costs increased by double-digits last year for the firm. Read the article. (PDF) |
Winter 2006
WORKMAGAZINE |
Innovators --
SIR has been the think tank behind a long list of major initiatives launched in Greater Richmond, in Virginia, and even across the nation. Read the article. (PDF) |
January 23, 2005
Richmond Times-
Dispatch |
Closing gun show loophole backed. --
SIR poll finds most in region support bill requiring background checks. Read the article. (PDF) |
January 5, 2005
Washington Post |
Marketers in full bloom --
SIR’s Boomer Project helping retailers refit their appeal. Read the article. (PDF) |
October 7, 2004
Richmond.com |
The Young & The Restless --
SIR study sheds light into why today's young professionals are not staying in Richmond. Read the article. (PDF) |
September 29, 2004
Style Weekly |
Style Weekly Announces Top 40 Under 40 --
Elizabeth McLaughlin, SIR's COO, named to Style's "2004 Top 40 Under Forty" Read the article. (PDF) |
July 14, 2004
VA Newswire |
From Boomers to Zoomers --
The Southeastern Institute of Research, Virginia's oldest market research firm, is finding new life through expertise in everything from Baby Boomers to commuting patterns. Read the article. (PDF) |
June 22, 2004
Richmond Times-
Dispatch |
Is Richmond 'the city that fun forgot'? -- SIR taps into mindset of Metro Richmond's important "young and restless" segment. Read the article. (PDF) |
June 3, 2004
Richmond Times-
Dispatch |
Campaign Asks, Why Smoke? -- SIR hired to conduct Virginia's youth anti-smoking research. Read the article. (PDF) |
February 9, 2004
Richmond Times-
Dispatch |
Staying Alive: Boomers Redefining America. -- SIR
launches the "Boomer Project" -- research think tank
for marketers targeting baby boomers. Read
the article. (PDF) |
July 13, 2003
Richmond Times-
Dispatch |
"Veteran ad man takes over at SIR" --
John Martin is adamant about maintaining SIR's franchise as a major-league research organization. Read the article. (PDF) |
