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Making History

Over the last 43 years, we have been involved with over 13,000 marketing research studies. Many of our research projects helped usher in new "firsts" in technology and product & service offerings, many of which are still around today. In fact, much of our work is still literally touching the lives of millions of people every day.

Below are a few examples of our contribution to the accomplishments of our clients. Click to read the whole story.

• The First Bridge Across the Bay

• The First Visitor Study That Everyone Fell in Love with –
  “Virginia Is For Lovers” Ad Slogan

• The First Stay on Tab

• The First “Brown-In-Bag” Cooking Bag

• The First Cutting Bar on Aluminum Foil Boxes

• The First Automatic Teller Machine – ATM

• The First Bank Credit Card