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What Our Clients Say"SIR helped us to intensify our focus on the reader/customer, and, to our absolute delight, the actual practice of reading the Times-Dispatch was turned into a scientific exploration and discovery. Lessons learned subsequently changed the direction of key parts of our daily decision-making, especially on A1. It also resulted in a powerful strategy that we call, the Readership Imperatives." Thomas Silvestri "When it comes to research, SIR is simply the most trusted name in the business." Ms. Lynn Cantwell "Knowledge empowers my staff to make the right decisions. When we need to understand issues affecting our academic community, we turn to SIR. They have the demonstrated ability to drill right down to the core issues and the marketing savvy to relate their findings into sensible marketing programs that drive us forward." Dr. William M. Anderson,
Jr. "SIR is one of the best organizations at what they do. For years they have been called upon by state and national governments, educational institutions, and businesses throughout the country to conduct marketing research…SIR is second to none." Mr. Hugh
G. Gouldthorpe, Jr. "The money I spent on SIR-to have them conduct PIVA's most recent membership study-was simply the best money I have ever spent in my 35-year business career. SIR not only told me how my constituents feel, they delivered an incredibly insightful report that now serves as our association's strategic business plan. Hire them!" Mr. Bob Ramsey "Stated simply, SIR is the best consulting firm that I have had the pleasure to work with. SIR was thorough in their work, produced excellent results, and better yet, was a delight to work with. Monticello has very high expectations, sometimes unrealistically so, but SIR clearly exceeded our expectations at every point." Mr. Glen Slosson "The Boomer Project has helped us at Genworth Financial, really for the first time, understand the complexity and variations in the attitudes and behaviors of Boomers." Lawrence "Buzz" Richmond "I was in another meeting today with many of the same people who attended your presentation earlier this week. You were quoted or your presentation referenced several times throughout the meeting… Clearly you made quite the impression! The information you shared has been tremendously helpful in enlightening our marketing colleagues, and getting them excited about opportunities to market, communicate and develop products to Boomers. Thanks." Cindy Herdman "Thank you so much for speaking at our Diamond Awards (also pitch hitting as the award presenter) and the workshop. Everyone I spoke with truly enjoyed the presentation. The reviews were as positive on paper as they have been verbally. This morning someone told me they learned more in our half-day workshop than she has in her 8-week college credited class. How is that for a compliment?" Donna Blanchard "The Boomer Project was superb at our national meeting. He scored one of the highest ratings, and the content was incredibly valuable to our financial services customers. We liked him so much we've hired him to give 10 more presentations!" Robert Methven "Let me also say that it was a terrific presentation. I have heard from lots of people today about how much they learned and also how much they enjoyed being there. The SIR Boomer Project really advanced our collective thinking. We look forward to thinking about other ways we can work together." Greg Coble "Your workshops were a huge success and you scored the highest ratings of any presenter. What's more, I have been amazed by the number of people who told me your session was the best event of the three-day conference in terms of providing actionable information they can use immediately." Anita Stoumbelis "Your program in Naples was outstanding! Yours was the single highest-rated program segment of the convention and it added so much value for our members. It was both entertaining and thought-provoking." Edward VanHorn |
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