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The Boomer Project

The SIR Boomer Project is our marketing research and consulting company -- and these days, evangelists -- focusing on understanding the Baby Boomer generation.

The SIR Boomer Project leverages our 43-year heritage of researching and tracking Baby Boomers as they have challenged and shaped America as we know it today. Through the SIR Boomer Project, we provide fresh, innovative insights and intelligence to our clients who target this rather sizable segment -– 78 million Americans.

The SIR Boomer Project is now partnered with the BIGresearch and Survey Sampling International , national databases that enable us to identify trends and conduct cost-effective national tracking studies on Boomers and their attitudes about marketing and advertising today.

Go to the Boomer Project site »

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Click here to learn about our book "Boomer Consumer"»